1000% ROI by recruiting emotionally intelligent managers

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At PepsiCo the link between EQ (Emotional Quotient) and leadership was very clear.

In a pilot project, executives selected for EQ competencies, far outperformed their colleagues.


  • > 1000% ROI (return on investment)
  • + 10% productivity increase.
  • – 87% executive turnover (worth $4 Mio)
  • + $3.75 mio added economic value
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Source: David C. McClelland, Boston University, Identifying competencies with behavioural event interviews. Psychological Science, 9(5) 331 – 340, 1998.

Results verified by: Consortium for Research on Emotional Intelligence in Organizations

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